Unity Medical Healthcare is a concept project envisioning a Toronto-based community healthcare centre with a focus on accessibility, patient engagement, and modern care. The project explored how a clear and trustworthy brand identity could support a neighbourhood-focused clinic. Our work included the development of a cohesive identity system that emphasizes professionalism, compassion, and approachability, positioning the clinic as a modern, patient-centred facility.
Logo Design and Lock-up
The Unity Medical Healthcare logo was designed to embody trust, accessibility, and modern care. Shaped as both the letter “U” and a subtle smiley face, the mark reflects unity, friendliness, and patient-centered care. The stethoscope-inspired form reinforces the healthcare connection, while the rounded geometry conveys approachability and compassion. A calming blue palette strengthens associations with reliability, wellness, and safety. Paired with a simple lock-up system, the logo adapts seamlessly across print and digital applications, creating a cohesive and trustworthy visual identity.
Social Media Design
The Unity Medical Healthcare social media design was created to highlight accessibility, patient engagement, and trust. Using a calming blue palette and clean typography, the visuals convey clarity and professionalism while maintaining a friendly, approachable tone. Content themes include healthcare tips, service highlights, and mobile app promotions, ensuring patients feel informed and connected. By combining lifestyle imagery with simple iconography, the designs reinforce the brand’s role as a modern, community-focused healthcare centre and build trust across digital touchpoints.
Flyer Design
We created the Unity Medical Healthcare flyer to communicate essential information in a clear, accessible, and patient-friendly way. The clean grid layout balances text and imagery to highlight services, appointment booking methods, and important notes. A calming blue palette and approachable typography reinforce trust and professionalism, while photography adds a human touch that connects with patients. With a strong headline, clear structure, and integrated QR codes, the flyer ensures patients can quickly understand services and easily access care.