Uncle’s Cafe is a mock branding project imagining a small neighbourhood café built on warmth, comfort, and genuine connection. Instead of aiming for luxury, the identity celebrates simplicity—the kind of everyday joy that comes from sharing a meal with people you love.
This project explores how thoughtful branding can shape a cozy, approachable atmosphere. I crafted a friendly logo, soft graphic elements, and an inviting colour palette to express the café’s community-first spirit. The result is a visual identity that feels like a familiar gathering place—somewhere customers can relax, settle in, and feel right at home.
Logo Design and Colour Palette
For the logo design, I chose a vintage 1920s-30s cartoon style. This playful, nostalgic style reflects the friendly, welcoming spirit of the cafe, while also connecting to the countryside charm of the shop. I selected a calming shade of blue to convey a sense of relaxation and to highlight the cafe’s dedication to the craft of coffee making.
Pattern Idea
To complement the logo, I created pattern designs in a monochromatic blue tone that matches the overall branding. The patterns feature illustrations of coffee-making tools and pastries sold at the cafe, drawn in the same vintage style to maintain a cohesive and charming visual identity.
A cozy countryside cafe with a welcoming patio, where customers can enjoy their coffee under the sun. The design captures the spirit of slow living, inviting people to pause, relax, and savor simple moments in a warm, laid-back atmosphere.
Brand Attributes
Uncle’s Cafe is characterized by its warmth, friendliness, and nostalgic charm. The brand embraces a cozy, countryside atmosphere where visitors can relax and enjoy quality coffee and pastries. It is approachable, comforting, and community-driven, reflecting a place that feels familiar and welcoming to everyone.
Brand Positioning
Uncle’s Cafe positions itself as a local neighborhood spot where craftsmanship meets comfort. It is not about luxury or trendiness, but about offering a genuine and heartfelt experience. Through its vintage-inspired design and calming blue tones, the brand appeals to those seeking a peaceful break from the busy world, welcoming both regulars and newcomers like old friends.
