We helped Nutty Cookie, a Toronto-based startup, build their brand from the ground up. Starting with brand positioning and defining target customers, we developed a complete identity system that included logo design, packaging design, mock-ups, and print-ready assets. Our work created a playful yet premium identity that communicates health, quality, and inclusivity, helping the brand stand out and connect with today’s health-conscious consumers.
Logo Design and Colour Palette
We created the Nutty Cookie logo and colour palette to capture the brand’s joyful yet nourishing character. The bold, rounded letterforms communicate friendliness and approachability, while subtle cookie-inspired details introduce a playful sense of indulgence. To reinforce this, the palette combines warm, earthy tones with vibrant green and orange accents, representing natural ingredients and energetic vitality. Together, these elements form a modern and memorable identity system that reflects Nutty Cookie’s values of health, quality, and inclusivity.
Merchandise Design
We developed the Nutty Cookie merchandise design to reinforce the brand’s healthy and modern image. By using light, clean backgrounds, the visuals emphasize natural ingredients while maintaining a fresh and minimal aesthetic. The brand’s signature green and orange accents introduce a playful energy, creating balance between health-focused messaging and a warm, approachable personality. This design approach ensures Nutty Cookie remains both visually distinctive and engaging across packaging, advertising, and other consumer touchpoints.
Social Media Design: Fun & Engaging Visuals
We designed Nutty Cookie’s social media presence to reflect the brand’s playful and approachable personality while maintaining a polished, professional look. Bold typography, dynamic compositions, and vibrant colour accents ensure that content is visually striking and easily shareable. Posts highlight product benefits, ingredient stories, and seasonal campaigns in ways that feel authentic and engaging. By blending lifestyle imagery with snack-focused visuals, the social media design positions Nutty Cookie as both wholesome and fun, encouraging followers to connect with the brand story and build a sense of community.
Website Design
We designed the Nutty Cookie website to translate the brand’s playful and wholesome identity into a clean, user-friendly digital experience. The layout prioritizes clarity and warmth, featuring inviting product photography and a streamlined shopping flow. Soft pastel backgrounds with vibrant highlights reflect the brand’s natural yet joyful spirit. Key sections such as product features, customer reviews, and membership options are placed strategically to build trust and encourage engagement. In addition to visual design, we applied UX/UI best practices to ensure customers enjoy a seamless shopping experience that balances aesthetic appeal with intuitive functionality.We designed the Nutty Cookie website to translate the brand’s playful and wholesome identity into a clean, user-friendly digital experience. The layout prioritizes clarity and warmth, featuring inviting product photography and a streamlined shopping flow. Soft pastel backgrounds with vibrant highlights reflect the brand’s natural yet joyful spirit. Key sections such as product features, customer reviews, and membership options are placed strategically to build trust and encourage engagement. In addition to visual design, we applied UX/UI best practices to ensure customers enjoy a seamless shopping experience that balances aesthetic appeal with intuitive functionality.