Branding for new businesses is designed to help you begin with clarity and intention. Starting a brand can feel overwhelming, especially when you want it to express something personal and meaningful.
This service gently guides you through the process, exploring your story, values, and audience. Shaping them into a warm, thoughtful visual identity. I craft each brand with intuition and emotional detail, creating an identity that feels alive, authentic, and true to who you are.
More than just a logo, it becomes the foundation of your brand’s personality and presence, leaving a lasting impression on the people you hope to inspire.
This service gently guides you through the process, exploring your story, values, and audience. Shaping them into a warm, thoughtful visual identity. I craft each brand with intuition and emotional detail, creating an identity that feels alive, authentic, and true to who you are.
More than just a logo, it becomes the foundation of your brand’s personality and presence, leaving a lasting impression on the people you hope to inspire.
What's Included:
✱ Brand direction
✱ Logo (primary, secondary)
✱ Color palette
✱ Typography selection
✱ Brand tone & keywords
✱ Mini brand guide
✱ Mockups preview
How it works?
1. Discovery
We begin by understanding your story, goals, and the feeling you want your brand to carry. This step helps us see who you are, who you’re speaking to, and what makes your business unique.
2. Direction
I explore the visual atmosphere — mood, tone, colors, and the overall identity your brand should express. Here, we define the emotional foundation and the personality your audience will remember.
3. Design
I start shaping your identity through logo concepts, color palettes, typography, and supporting elements. Each decision is guided by softness, intuition, and the story behind your brand.
4. Refinement
We review and adjust together, polishing the visuals until they feel aligned with your vision. This collaborative step ensures the brand feels true, intentional, and ready to grow with you.
5. Delivery
You receive the final files, guides, and visuals, along with a clear direction for how to use your brand confidently. Everything is prepared for a smooth launch — whether online, in-store, or on social media.
Why work together?
I collaborate closely with small businesses, cafés, and creative founders who want a brand that feels warm, intentional, and true to who they are.
With a tailored approach and an eye for atmosphere, I help you build an identity that feels beautiful, meaningful, and aligned with your vision.
With a tailored approach and an eye for atmosphere, I help you build an identity that feels beautiful, meaningful, and aligned with your vision.
Not sure where to begin?
If you're unsure which service fits your needs, or simply want to talk through your ideas, I’m always happy to guide you.
We can explore your goals, your story, and the direction you hope your brand will grow toward and find the right creative path together.
We can explore your goals, your story, and the direction you hope your brand will grow toward and find the right creative path together.