Let your brand feel clearer, softer, and more aligned with who you are today.
Brand Refresh is for businesses that already have a brand in place but feel something no longer matches who they are today. Your visuals might look outdated, feel inconsistent, or simply not express the warmth and intention you want your audience to experience.
This service refines what already works and gently improves what no longer fits. Through atmosphere, intuition, and thoughtful design, I help bring clarity and cohesion back into your identity. The goal is not to replace everything, but to elevate your brand so it feels true, warm, and aligned with your growth.
A refreshed brand should feel lighter, more confident, and easier to build upon, while keeping the heart of what you have created.
What's Included:
✱ Visual direction
✱ Logo refinement or redesign
✱ Updated color palette
✱ Typography system
✱ Alignment & consistency adjustments
✱ Brand mini guide
✱ Mockups preview
How it works?
1. Review & Discovery
We begin by understanding what parts of your current brand you want to keep, improve, or evolve. This helps us identify the visual challenges and opportunities within your existing identity.
2. Visual Direction
I define a refined atmosphere — colors, typography, tone, and emotional presence. This establishes the foundation that your refreshed identity will grow from.
3. Design Refinement
Your logo, colors, and typography are reshaped with clarity and intention.
I focus on enhancing what's already there, while gently elevating the details that matter.
I focus on enhancing what's already there, while gently elevating the details that matter.
4. Cohesion & Adjustments
We refine everything together, ensuring the refreshed identity feels aligned, expressive, and ready to use across platforms.
5. Delivery
You receive the final files, guides, and visuals, along with a clear direction for how to use your brand confidently. Everything is prepared for a smooth launch — whether online, in-store, or on social media.
Why work together?
I collaborate closely with small businesses, cafés, and creative founders who want a brand that feels warm, intentional, and true to who they are.
With a tailored approach and an eye for atmosphere, I help you build an identity that feels beautiful, meaningful, and aligned with your vision.
With a tailored approach and an eye for atmosphere, I help you build an identity that feels beautiful, meaningful, and aligned with your vision.
Not sure where to begin?
If you're unsure which service fits your needs, or simply want to talk through your ideas, I’m always happy to guide you.
We can explore your goals, your story, and the direction you hope your brand will grow toward and find the right creative path together.
We can explore your goals, your story, and the direction you hope your brand will grow toward and find the right creative path together.